week 10 :EOC :best ads

Week 10 EOC :
Viewers will notice it. Yes just the simple words like water Prof Phone case say it all
Each individual ad unit will grab the viewer's attention. Yes the ad will grab the viewer attention by providing a softness in the consumer because everyone care for their cell fine and the world will come to an end even when it fall to the ground so having a case that will prevent the phone from getting and damage especially water damage is a good thing
It is distinctive to the brand.
It differentiates the brand or group.
It is consistent with the brand voice.
The idea makes sense for the brand or group.
It endears the brand or group to the public.
It starts a dialogue between the brand and consumers. The dialogue is yes people are going to want the case for their phone to protect it from any damage especially the water damage it could get in
Your core idea is elastic—you can create many ads based on the original theme. Yes many ideas can be created because there are more than 100 way to get you phone in water or liquid and only one phone case that can save it from getting damage or ruin it
It could run forever (almost).
It will surprise people.
It will start a conversation in pop culture.
It strikes a chord in its target audience. I think it will strike in the audience because it not just for the young people like the care less teen to 20sthat need to be for careful it also go to the parents that have the small kid that like getting their hands in everything and putting things were it not support to go for ex; I little 3 yr. old can get mommy phone and drops it in the bath tub or out in the muddy grounds .
The core idea is flexible enough to work specifically and effectively across media.
Other art directors wish they had thought of it!

week 9 EOC:think younge

Week 9 EOC:thinking young

 In these two ads they go to the younger teen high school girl. I see them as going to the self-esteem feeling like the first one is talking about wearing your crow every day to me it mean you don’t need a special event or day to look nice and pretty or to get dress up that every day should be a special day and be like a princess and feel like royalty not just in a party or event

 in the second one it is also one your self-esteem and making you look and feel better about yourself by saying “are YOU pretty amazing ”by Neutrogena  It he feeling that I get is do you feel good in your skin and how it look like and when you’re a teen in that age were you start to break out and get pimples and black heads you feel embarrass about showing your face to the world and with Neutrogena it will get the imperfections out of your skin and make you feel more radiant and pretty and to make you feel more great they throw in a young celebrity with nice face and skin and a chance to win a scholarship to go to a collage of your chose and to get a great career in your new clean  amazing skin

week 8 EOC : slogen in 10 fonts

it's ok to get your play on  ,with a griffin case on

Week 8 EOC: 10 fonts

1) It’s ok to get your play on , with a griffin case on (Arial Unicode MS)

2) It’s ok to get your play on , with a griffin case on(franklin Gothic Medium)

3) It’s ok to get your play on , with a griffin case on(Gobriola)

4) It’s ok to get your play on , with a griffin case on (MV Boli)

5) It’s ok to get your play on , with a griffin case on(Segoe Script)

6) It’s ok to get your play on , with a griffin case on(Vijaya)

7) It’s ok to get your play on , with a griffin case on(Arial Black)

8) It’s ok to get your play on , with a griffin case on (BatangChe)

9) It’s ok to get your play on , with a griffin case on(DaunPenh)

10) It’s ok to get your play on , with a griffin case on (impact)

(Analysis of Project in the Real World[6])

(Creative Content[5]

·      Who will be involved in the promotion?it is open to everyone but we will have a certain % of a discount that we will sent out to all the new customer throw mail to encourage then to come and check it out and if they were all ready a griffin costumer then they get another discount throw the email

·      When will it happen?it will happen in January because the content is to have a new year resolution to be safer and that include the the phone to

·      How often will you hold a promotional event? we will hold the promotion the same month that it came out.  

“The difference between bad and good creatives is that they both come up with the same pedestrian solutions, but the bad creative stops there and the good creative keeps working toward a more unique and interesting solution.”yes an ad could go both was depending on the type of Audion it is meant for if it is a younger group it will be cool but to expensive or the ad could have to much info and be to lazy to read all the benefit but the only thing that will and need to catch there eye is the word "waterproof" and if it is a old group you point will get throw and they will think for the younger people and how to protect there phone from the toddlers with stick finger to the reckless older people that like to go on wild advent er but it depend on you audience 

Promotion[4]

Creating the content and interface required us to draw on literally all of Planet's different specialties, across design, motion, interactive, and strategy. We jumped at the chance to help tell Teva's story in such an innovative way.” to promoter it we will first start to draw a story bored to see how the layout come out if it need any editing or rearrangement and if everything come out good then we will make it in to a commercial and even a magazine ads to go with the new big product that can change the way or activities that you didn't do before you were well protected by the griffin case.

The Big Idea[3]

the thing that set my company apart will be that they will treat there phone like a baby or there baby like its the ads are going to be like reckless thing going on but there phone is still safe 

‘If your friend is driving recklessly, say something.’”  in the quote it like hey if you are going to be reckless with you new expensive phone just say something like hey you need to be safer and get the new griffin survivor case and not to worry on how reckless you have or need to be

Competitive analyses[2]

·      How do they draw customers and clients?

·      What amenities or facilities are offered that you don't have?

·      What challenges are they facing?

·      How do they plan on improving?

(1)griffin cases : it ok to get your play on with the griffin case on, final

my product is the new griffin i phone 5 survivor + catalyst  water prof case

Week 7 EOC: pitch for final

Week 7 EOC: pitch for final

I choose to do it on the griffin survivor +catalyst water proof case in my ad I want it to be that the person break really fast that the phone fly’s out throw the window and it shows it in slow motion  and dramatic symphony music going back And forth to the persons face and the cell flying out then it falls in a puddle of water and a car goes over it then the dog pick it up and finds the guy and takes it to him and drops it on the hard floor with his shock face he pick it up and get happy at it didn’t get damage  then it goes to a white back grand and they show the product which is the new griffin survivor + catalyst water prof and then the words getting drop  saying durability resistant and WATER PROF  the new griffin case

Week 8 BOC: progress on final project

WEEK 8 BOC: progress on final project

 Griffin phone case ad, I had in mind to do a TV ad where the seen are going to be very dramatic seen with dramatic music to give you a suspense feeling and slow motion type of thing. I still need to work on my thumb drive sketches and see how they play out with what I had in mind or if they even make sense on paper VS my vision. I still need to do my script but not sure if I would need one because there is not going to be much taking in the TV ad and the only words or talking is going to be in the end when they actually show you the product.  I still need the catch phrase to go with it but in need a bit more time to do more brain storming on the quotes that are require for the final .