week 10 :EOC :best ads

Week 10 EOC :
Viewers will notice it. Yes just the simple words like water Prof Phone case say it all
Each individual ad unit will grab the viewer's attention. Yes the ad will grab the viewer attention by providing a softness in the consumer because everyone care for their cell fine and the world will come to an end even when it fall to the ground so having a case that will prevent the phone from getting and damage especially water damage is a good thing
It is distinctive to the brand.
It differentiates the brand or group.
It is consistent with the brand voice.
The idea makes sense for the brand or group.
It endears the brand or group to the public.
It starts a dialogue between the brand and consumers. The dialogue is yes people are going to want the case for their phone to protect it from any damage especially the water damage it could get in
Your core idea is elastic—you can create many ads based on the original theme. Yes many ideas can be created because there are more than 100 way to get you phone in water or liquid and only one phone case that can save it from getting damage or ruin it
It could run forever (almost).
It will surprise people.
It will start a conversation in pop culture.
It strikes a chord in its target audience. I think it will strike in the audience because it not just for the young people like the care less teen to 20sthat need to be for careful it also go to the parents that have the small kid that like getting their hands in everything and putting things were it not support to go for ex; I little 3 yr. old can get mommy phone and drops it in the bath tub or out in the muddy grounds .
The core idea is flexible enough to work specifically and effectively across media.
Other art directors wish they had thought of it!

week 9 EOC:think younge

Week 9 EOC:thinking young

 In these two ads they go to the younger teen high school girl. I see them as going to the self-esteem feeling like the first one is talking about wearing your crow every day to me it mean you don’t need a special event or day to look nice and pretty or to get dress up that every day should be a special day and be like a princess and feel like royalty not just in a party or event

 in the second one it is also one your self-esteem and making you look and feel better about yourself by saying “are YOU pretty amazing ”by Neutrogena  It he feeling that I get is do you feel good in your skin and how it look like and when you’re a teen in that age were you start to break out and get pimples and black heads you feel embarrass about showing your face to the world and with Neutrogena it will get the imperfections out of your skin and make you feel more radiant and pretty and to make you feel more great they throw in a young celebrity with nice face and skin and a chance to win a scholarship to go to a collage of your chose and to get a great career in your new clean  amazing skin