· How do they draw customers and clients?· What amenities or facilities are offered that you don't have?· What challenges are they facing?· How do they plan on improving?
Wednesday, February 27, 2013
Competitive analyses[2]
(1)griffin cases : it ok to get your play on with the griffin case on, final
my product is the new griffin i phone 5 survivor + catalyst water prof case
Week 7 EOC: pitch for final
Week 7 EOC: pitch for final
I choose to do it on the griffin survivor +catalyst water
proof case in my ad I want it to be that the person break really fast that the
phone fly’s out throw the window and it shows it in slow motion and dramatic symphony music going back And forth
to the persons face and the cell flying out then it falls in a puddle of water
and a car goes over it then the dog pick it up and finds the guy and takes it
to him and drops it on the hard floor with his shock face he pick it up and get
happy at it didn’t get damage then it
goes to a white back grand and they show the product which is the new griffin survivor
+ catalyst water prof and then the words getting drop saying durability resistant and WATER PROF the new griffin case
Week 8 BOC: progress on final project
WEEK 8 BOC: progress on final project
Griffin phone case ad,
I had in mind to do a TV ad where the seen are going to be very dramatic seen
with dramatic music to give you a suspense feeling and slow motion type of
thing. I still need to work on my thumb drive sketches and see how they play
out with what I had in mind or if they even make sense on paper VS my vision. I
still need to do my script but not sure if I would need one because there is
not going to be much taking in the TV ad and the only words or talking is going
to be in the end when they actually show you the product. I still need the catch phrase to go with it
but in need a bit more time to do more brain storming on the quotes that are
require for the final .
Sunday, February 17, 2013
week 6 :EOC: vintage ads
Week 6: EOC: vintage ads
Jolly and green 
<iframe width="420" height="315"
src="http://www.youtube.com/embed/9A_DPpCfFPc"
frameborder="0" allowfullscreen></iframe> http://www.youtube.com/watch?v=9A_DPpCfFPc
In this add they show
the green beans in the field and the green giant then they go to there the little
people elf are collecting the vegetables and one is just cutting them like whatever
then the other one come and tell him no that not how you cut them then he shows
them the image of how it is support you be cut then he cuts it for him and cuts
the work line then it goes back to the field and the giant green then it show
the can with the green beans on the side
Fastback:
Fast back ; in this ad
they they have the car ad and fiat is
from europe and they brought it to america as a fast car so the have a women
dress like the statual of liberty this
an american flag dress and thew flame it can be offensive to some people which
would thiunk that europe if making fun of them by dringing in a car from them
and like it or it could go the other way to europ and american friendship this
car back is design to make it go faster by having it flat and in a point arrow
form
Fluoristan
<iframe width="420" height="315"
src="http://www.youtube.com/embed/9A_DPpCfFPc"
frameborder="0" allowfullscreen></iframe>
In this add there are
too girl shooting arrows and one of the girl almost hits a bull eye and tell
the other girl if she could beat that then she does and she say why can’t I never
beat Ann then she was we were testing a tooth paste and Ann had regular past
and I had toothpaste with fluoristan and she has 21% less cavity s and that was
when she finally beat an it was a crest tooth paste ad
Wednesday, February 6, 2013
week 5 EOC:super bowl 2013
Week 5 EOC: super bowl 2013
- > The nature of the brand or group; DORITOS
- > The goals of differentiation and distinction
- > A strategic brand personality; kids convincing their parents
- > The target audience: family father daughter
- > What is important to the target audience: that chips are good enough to convince you to play dress up with your kid
- > Positioning
in this Dorito ad it goes to the family manly to the father daughter
them where the little girl want to play
dress up and no one can so the dad happen to pass by and she ask him and he’s
like a no so she say I got Doritos and he play with her then the friends come
up and they see him and are just looking at him and he pull out more Doritos
and they are all dancing and having fun all dress up then the mom come up and
see them playing dress up and she look at one of the friend and is like is that
my wedding dress and he has chips falling from his mouth and looks down and was
like yes so the dress was big and it lit him so it made it seem like she was a
big girl back in the day .
Thursday, January 17, 2013
Three Examples of Questionable Ethics:EOC
in this ad I’m thinking is it showing the dipper that
makes them look like the men or is it a underwear that is inspires or related
to a dippers and why would you put a kid in an ad like this one that shows provocative
and in a sexy pose or are they making fun of ad
in the PETA ad I do think it is ethic because they do show
the celebrity with their fur n leathers but they never go back where I come
from or is the poor animal had a family to feed and perfect from danger they
just think glamour vs. guilt I think they added Kim to it because mostly
everyone know her face but at the same time they burn her out by showing her in
fur it is like fight for a Couse but I’ll be in both teams
http://www.onthegroundlookingup.com/2012/01/thursdays-questionable-advertisement-campbells-soup.html
I think in the soup ad they make fun of the man saying that
they can only cook this or only meal that come out good or saying women are getting
too lazy that they made a soup for men and how they added images of the women
in older times when they use to make soup out of scratch and now everything is
caned that even men can do the same meal but with cans
Subscribe to:
Posts (Atom)