Week 5 EOC: super bowl 2013
- > The nature of the brand or group; DORITOS
- > The goals of differentiation and distinction
- > A strategic brand personality; kids convincing their parents
- > The target audience: family father daughter
- > What is important to the target audience: that chips are good enough to convince you to play dress up with your kid
- > Positioning
in this Dorito ad it goes to the family manly to the father daughter
them where the little girl want to play
dress up and no one can so the dad happen to pass by and she ask him and he’s
like a no so she say I got Doritos and he play with her then the friends come
up and they see him and are just looking at him and he pull out more Doritos
and they are all dancing and having fun all dress up then the mom come up and
see them playing dress up and she look at one of the friend and is like is that
my wedding dress and he has chips falling from his mouth and looks down and was
like yes so the dress was big and it lit him so it made it seem like she was a
big girl back in the day .
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